Executive Overview · Latest Month Snapshot
Total Omnisend Rev
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Net New Subscribers
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Avg Open Rate
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Automation Revenue
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Unsub Rate
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Revenue vs New Subscribers
Omnisend revenue correlated with subscriber acquisition momentum
Revenue Split
Campaigns vs Automation — latest month
Recent Campaigns
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| Date | Campaign Name | Channel | Sent | Open Rate | Revenue | Orders | Performance |
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List Health & Growth · Full Monthly History
Total Omnisend (Period)
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Total Email Subscribers
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Peak Monthly Net Growth
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Automation Share (Latest)
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New Subscribers vs Engaged List
Acquisition momentum & active audience size
Campaigns vs Automation Revenue
Monthly revenue contribution by channel type
Unsubscribe Rate Trend
Monthly unsub rate — early signal of list fatigue. Target: below 2%
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Slow Acquisition → Revenue Drop
When new subscriber growth slows, email revenue follows within 2–3 months. We recommend ramping lead magnets & pop-ups proactively.
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Rising Unsub Rate = Content Fatigue
Spikes in unsubscribes signal frequency overload or irrelevant content. We reduce sends & refresh segmentation before fatigue compounds.
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Automation = Predictable Revenue
Strong automation contribution means revenue flows even without active campaigns. We prioritize building welcome series, abandoned cart & post-purchase flows.
Monthly Performance Table
Jan 2025 – present · scroll horizontally
| Month | New Subs | Unsubs | Net Growth | Engaged List* | Unsub Rate | Campaigns (€) | Automation (€) | Omnisend (€) | Store Rev (€) | Status |
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* Engaged List = active subscribers modeled from Omnisend engagement & acquisition signals (30-day proxy).
Campaign Performance · Tactical Analysis
Total Campaign Revenue
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Total Orders
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Avg Open Rate (Email)
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Avg Click Rate
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Revenue per 1K Sent
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Avg Unsub Rate
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Revenue by Campaign
Top campaigns by total revenue generated
Open Rate vs Click Rate (Email)
Scatter view — high opens + low clicks = offer/landing page gap
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High Open, Low Conversion
Strong subject lines but weak results signal a landing page or offer alignment issue — not an email problem. We audit destination pages.
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SMS Shows Strong CTR
SMS campaigns consistently outperform email on click rates. We recommend expanding SMS in high-intent automation flows.
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Segment Matters
Engaged segments open at 75%+ vs cold lists at under 20%. Advanced segmentation is our highest-leverage optimization lever.
Campaign Performance Table
| Date ↕ | Campaign Name | Channel | Sent ↕ | Open Rate ↕ | Click Rate ↕ | Revenue ↕ | Orders ↕ | AOV | Unsub Rate ↕ | Spam ↕ | Failed ↕ | Performance |
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Key Insights & Recommended Actions · Generated from your data
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